Market environment Essay

Market environment is a marketing term, which refers to the factors and forces that affect a firm’s ability to build and maintain successful relationships with the customers. In marketing terms there are two main environmental factors (i.e Macro environmental and Micro environmental) Macro environmental is national larger societal forces that affect the micro environment. Micro environment is mostly internal environment, which include small forces within the company that affects its ability to serve its customers. The internal (micro environment ) affects the organization directly. It refers to the environment that is most closely linked to the firm. Micro environmental factors of Coca Cola :Following are the main micro environment factors which are affecting Coca Cola: 1. The company itself (including departments). The first is the organization’s internal environment–its several departments and management levels–as it affects marketing management’s decision making. Chairman of Board & Chief Executive Officer Chief Marketing & Commercial Officer, Marketing Department, Finance Deptt, Packing Deptt, Sales Deptt Research & Develoment Deptt, Administrative Dept. These all top management and departments are involved in operations and decisions of the company. 2. Suppliers Suppliers always play an important role in a company’s operations. Suppliers provide resources and raw material which the company requires to produce the goods and Coke company suppliers in Pakistan vary with respect to the raw material they provide. There are different suppliers of coke in different areas of the country. 3. Marketing channel firms (intermediaries). marketing intermediaries (middlemen, physical distribution firms, marketing-service agencies, financial intermediaries). Marketing Intermediaries help the company to promote, sell and distribute its goods to the end users. 4. Customer. It consists of the five types of markets in which the organization can sell: the consumer, producer reseller, government, and international markets. Recent survey shows that coke is the only product in the world with which more than 85% of the population is well aware of. Value of customers for coke can be understood by these factors that coke spends lot of efforts on customer research. From kids to youngsters, from youngsters to elders and from elders to older, coke has always captured high customer attention from decades. We can divide coke customers in different categories. †¢Consumer Market: †¢Reseller Market †¢International Market 5. Competitors. consists of the competitors facing the organization. As we know there are two soft drink giants, Coca Cola and Pepsi .Competition between the two companies’ remains very close. Both the companies continue to make efforts to take lead in terms of price, packing, promotion. These companies try theier best to give more customer value and satisfaction than their competitors. Micro-environment(continued) Competitive rivalry There are currently three(3) major players in the cold drink industry. Coca cola Pepsi cola Cadbury Schweppes Coca cola has got dominant position. There are currently growing markets and niches that can be exploited so competition is not so keen. 6. Publics. The company’s marketing environment also includes various publics such as , Financial publics , Media publics , Government publics , Citizen action publics , Local publics , Internal publics and the general public. Amongst all the publics the most important is the general public , because they are the ones that but the product so the company needs to be concerned about their attitudes toward its products. Every country has different type of public which affect any business in the country most effective public for Coca-Cola is media public.

Relationship Between Satisfaction with Life To Social Network Size Essay

Abstract     Ã‚  Ã‚  Ã‚   The dilemma in society are how to pursue pleasure or a source of happiness. The effect that society has on a individual leaves them oblivious to the source of gratitude. Simple acts of kindness are akin to the source of what people find most important.   The data that was used to answers the personal questions that were designed to determine the statistical source of the personality type.   The attributes of a personality type that contribute to the situation are statistically proven. The personality types that become involved with others individuals find themselves in a similar situation.   The relevance of the importance topic pertains to the effect on the individuals and those that they involve.   The information will help develop the future behavior that is attributed to kindness. Research that could have an effect on the ability to continue with the conscious habits of appreciation.   The natural tendencies of people as they seek satisfaction in life should always be aware of how their surroundings affect their neighbors. Statement   Ã‚  Ã‚  Ã‚   The personality types that are inclined to be involved in efforts that are for the greater good.   The studies that have tract the ability of a mind and its efforts to involve the humanitarian efforts through conscious efforts or non- conscious habits.   The ideology that is strived for as the various mindsets that are guided in the practicality of gratitude, in every facet of existence.   There are different mindset that are attributed to their expected outcome of a situation.   It has been studied that there are few rational that can explain the motivations of an individual.   Ã‚  Ã‚  Ã‚   Every individual can be categorized as their physical descriptions eliminate the possibilities.   The methods that are used to determine the psychological profile of the individual also is categorically determined.   The determination of the personality types is commonly referred to as the Big Five.   This offer the determination of the extroversion, agreeableness, conscientiousness, and neuroticism.   These characteristics that are used to determine the tendencies of an individual are often seen in their persona or attitude.   Every individual was aware of their participation and the data that was to be collected.   Ã‚  Ã‚  Ã‚   The research that has been accumulated has a further understanding of the motivation that allows others to be assisted   by their physical determinations. The further science can be explained as to the reasons of or what creates gratitude, the quicker a mind can be assisted in realizing another perspective.   At the conclusion of a study the   participants were realizing that their behaviors were measured only for data; however, the conscious decision to include this new behavior in their own life is a personal choice. Introduction   Ã‚  Ã‚  Ã‚   The objectives that have been stated throughout the research was to determine the reasons for gratitude and the motivation that leads one to involve it in their lifestyle.   A publication by Health Psychology was used to determine the scale of dispositional optimism. The efforts that are needed in society can be developed by having the conscious mindset that is conducive to the philanthropic contribution.   Those that seek the emotional effect that it has on their life is directly linked to the gratitude that they exhort in common situations. The recent efforts to examine the problems that are linked to the lack of social awareness or concerns that are a direct correlation to the efforts of any individual.   Ã‚  Ã‚  Ã‚   The triangulation of the tendencies that are to be a desired behavior in society and its resulting actions.   The surveys that was conducted in 1985, pertained to life’s orientation of how it was used to determine the optimism and expectancy.(SWLS; Diener, Emmons, Larsen, & Griffin, 1985) Questionnaire was regularly   handed out in efforts to ascertain the need of self consciousness.   The health concerns that related to the survey were between the related theories and the orientation of the scale. The different tests have been previously designed by other psychologists.   The most important test was the designed by Saucer.   It is used to determine the psychological scale known as the Big 5. It categorizes the personality types such as extrovert or introverts and their interactions.   This enabled the team of Belk and Richin to use their materialism tests to determine the scale.   The Belk version is used to measure the pro-sociality and the levels of gratitude.  Ã‚   It assists in determining the life satisfaction, envy, perspective- taking, and spiritual transcendence.   Ã‚  Ã‚  Ã‚   Similar in design; however, the Richin material test is used calculate the success and happiness.   McCollogh published an article in 2001 that proposed several directions for future research on gratitude that included psychometrics.   The effect of gratitude has motivated the returning of the act.   It presented several issues that had to be answered.   Others that contributed to the research were P.C. Ellsworht and C.A. Smith.   The article- Shades of Joy: Patterns of Appraisal- differentiate pleasant emotions shared in their research that the adjective of loving, grateful, friendly, and admirer had a structure that was a trifold cluster of the satisfaction of the senses.   Ã‚  Ã‚  Ã‚   The remaining data that had to be contributed was primarily used to support the research that already been completed.   Butler’s research, 3 studies in 4 years, were all pertaining to the structural equation stated that the one factor solution for the six retaining items were assessed.   It was used to determine the statistics of processing that information in a standardized square. Increasing the likelihood of finding the adequate parameters.   Those various tests were designed to determine the accurate measurement.   The variable tests that are used to compile the data. Thus the information that has been processed through those test is accurate enough to determine the weaknesses.   Ã‚  Ã‚  Ã‚   The concerning that are the three psychological domains are : 1) emotional as the primary concern is the well being   2)social interaction  Ã‚   3)spirituality and religion , all of these have a direct influence into the development of gratitude.   (McCullough et al., 4)   Ã‚  Ã‚  Ã‚   Those that involve themselves have a mentality more empathetic, forgiving, helpful, and supportive.   All those characteristics are trademarks of a productive individual or a conducive environment.   The emotions that one feels is often due to the requirement of those that the individual surrounds themselves.   The people that are noticed by their gaps in their emotional well being are those that need to be aware of their social and spiritual priorities.   According Emmons and Tsung, the trait that are classified by the Big Five (John, Donahue, & Kentle, 1991) can be categorized as an individual that is grateful as more extraverted, more agreeable, and less neurotic.   Ã‚  Ã‚  Ã‚   The gratefulness as the generic term is applied to many aspects of the mind.   Emotions, disposition, and attributes of an individual all contribute to the person’s willingness or non-conscious efforts in what is considered volunteer work.   The compassion that is conducive to many of the situations that are needed for others to appreciate what is accomplished.   The premise or higher ideology is considered spiritual. Methods   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Those that were involved in developing the study were following the guidelines that are designed to keep the data resources non bias. The participants were 91 students, 23 male (25.3%), 68 female (74.7%) enrolled in Research Method in Psychology class at the California State University, Fullerton. The demographics were reflective of the populous and the involvement was voluntary. These participants range from 19 years old to 46 years old. The demographics are categorized in the Table 1.   The second study involved 1228 adult volunteers. The majority were women and almost 90% were Caucasian. All of these participants were involved with spirituality and health.   Ã‚  Ã‚  Ã‚  Ã‚   To conduct this research participants were ask to complete a questionnaire, which was used to determine demographics and how it affected the tests, PANAS (Watson, Clark, Tellegen), Subjective Happiness Scale (Lyubomirsky, Lepper), Satisfaction with Life Scale (Diener, Emmons, Larsen, Griffin), Gratitude questionnaire (McCullough, Emmons), Tendency to Forgive Scale (Brown), Rosenberg Self-Esteem Scale (Rosenberg), Life Orientation Test (Scheier), Lubben Social Network Scale (Lubben) and Big Five Inventory Scale (John, Donahue, Kentle). Each participant received a questionnaire that had a description of the study and instructions. The participants were asked to provide some cursory information indicating their gender, age, level of education, and language preference. The PANAS was designed so that the individuals words would describe their different feelings and emotions. The participants were asked to indicate to what extent they have felt each feeling or emotion listed in the past two weeks at the time of the survey. A scale of 1-5 (very slightly or not at all, a little, moderately, quite a bit, extremely) was used to record their answers. The Subjective Happiness   and Satisfaction Life Scale consists of questions to rate how happy the participants perceive themselves to be on a sliding scale.  Ã‚   The Satisfaction with Life Scale (SWLS) is a measure of life’s satisfactions and how they developed by Ed Diener and colleagues (Diener, Emmons, Larsen & Griffin, 1985). Life satisfaction is one factor that is more of a general construct than a subject that pertains to well being. Theory and research from fields outside of rehabilitation have suggested that subjective well being has at least three components, positive affective appraisal, negative affective appraisal, and life satisfaction. Life satisfaction is distinguished from affective appraisal in that it is more cognitively than emotionally driven. Life satisfaction can be assessed specific to a particular domain of life or globally. The SWLS is a global measure of life satisfaction (Corrigan, 2000). The Life Orientation Test rates how optimistic or pessimistic the participants are in the Lubben social networking which consists of similarly designed questions that involved all aspects of the individuals life. The importance of social ties in the lives of older people has becoming increasingly recognized as strong associations have been consistently found between social support networks for physical and mental health. The Big Five inventory consists of a number of characteristics that may or may not apply to participants. (McCullough et al, 5) The participants were asked to rate the applicability of each characteristic to themselves in a scale of 1-5.   The factors are openness, conscientiousness, extraversion, agreeableness, and neuroticism (OCEAN) or from the Five Factor Model (FFM). This consists of the following 5 factors: urgency, agreeableness, dependability, emotional stability, and culture. Each factor consists of a number of more specific traits. For example, extraversion includes such related qualities as sociability, excitement seeking, and positive emotions.   Ã‚  Ã‚  Ã‚   Questionnaires were handed out to all participants in the classroom of research method in psychology at the California State University, Fullerton. Participants were given instructions as a group and were told that participation in this study would be anonymous. It was also stated that they may choose to participate and could withdraw at anytime. The whole session took about 15-30 minutes. Participants were provided informed consent and debriefing.   Ã‚  Ã‚  Ã‚   This effort was similar to previous efforts to compile a thorough report that supported the thesis of generosity and the appreciative nature.   The information compiled and addressed several important fundamental aspects of life.         The three studies showed that all indications of a grateful disposition is social desirable.   The data that was used contained self reports examined and how it ranked.   Next, the disposition was calculated from life’s satisfaction of vitality, happiness, hope, and optimism.    The response were then empirically calculated.   Third step was determining the lower order traits that contained the emotions pertaining to well being, willingness, and spirituality aspects that pertain to life and the coping mechanisms that can disable the ability to consciously be thankful and helpful.   The last steps involved bringing the personality traits that are determined by the Big Five and the common association that are in sync or are agreeable. Results   Ã‚  Ã‚  Ã‚   The results of previous efforts and the most recent data provided support the thesis. The measures of affectivity and life satisfaction in all areas that were tested are conducted to determine the next course of action for testing and retesting as for accuracy.   The information that is issued and used to understand the importance of life satisfactions, vitality, subjective happiness, optimism, and hope. It is to understand these simple concepts that the affectivity and life satisfaction was determined with positive and negative affects that would influence the psychological symptoms.   This includes the variable that resulted in understanding prosociality.   The disposition with empathy and social desirability were used to validate the believe that the spirituality and religiousness would have supported any concept of what and why people are appreciative.   Ã‚  Ã‚  Ã‚   The results of the first study that involved the information gathered from the Big Five assessment and variable ranking scale of a certain â€Å"idea† or ideal. The analysis that was used to calculate the self report and the measure of affectivity and life situation with the greatest weight.   This was closely supported by the remaining questions and their assessment as it was placed through the structural equation model.   The statistical equation determined the validity of each section as it is compared. A t-test was conducted to determine whether or not there are social sizes difference in satification with life for people with optimism, and conscientiousness. The results those showed that smaller social network size (mean=4.10) were significantly less satisfied compared to those with life larger social network size (mean=5.05; t(89)= -3.79, p.001). The result showed that there was a strong positive correlation between the Satisfaction with life and the Optimism (r=.54, p.001), there was a strong positive correlation between conscientiousness and satification with life (r=.22, p.04).   Ã‚  Ã‚  Ã‚   The effect on an individual’s answer is the influenced by their interaction in certain situations.   The factor that are used to determine the type of person that is in a situation that are agreeable, conscientious, extraversion, neuroticism, and openness.   The types of individuals that one associates with fall into four categories – friend, relative, romantic partners, and coworker.   Ã‚  Ã‚  Ã‚   The results of a variable of 39 questions statistically check and recheck so that the validity would be accurate.   When determining the optimism of how the â€Å"Big Five† personality effectors are involved.   It was used to the one factor system of gratitude and vitality. Using the two factor solution fit better as the correlation factors were at r=.46, p

General Motors social responsibility strategy Essay

They emphasize clearly on enthusiasm. They want the employee, customer and shareholder enthusiasm to be extremely high. Targets that are environmentally cleansing will give the enthusiasm to the customers. The customers may then start to buy GM vehicles, Which will result in the business being more profitable, which will then give the shareholders enthusiasm. GM work as one big family and state that the most important assets are its colleagues. This will prompt employee enthusiasm. IF this goes to plan then they have partly fulfilled their vision statement. Looking at the environmental side of the vision statement, they want to completely remove the automobile from the environmental equation. This means that GM wants to produce the perfect vehicle that has no harmful emissions, is safer to drive and is affordable. GM have recognised that it could be a long time before this vision can be achieved but have started to implement various solutions to the long-term efforts. They have developed technologies such as advanced internal combustion power trains, modern diesel engines and hybrids. Each one helps in achieving their vision for the company and gradually progress and advance their technology. Communication within GM Communication is about transmitting ideas. There are many different ways in which others can obtain the ideas, such as through the various forms of medium, by telecommunications, and face-to-face. The communication between humans is principally language but can also take on other forms as well. Body language for instance, is a very powerful mechanism of communication because a lot can be read from facial expressions, gestures and posture. The simple fact that individuals have different upbringings means that they may perceive things in different ways. John Naylor states, â€Å"The receiver interprets the message into meaningful form†. This therefore means that the language the sender uses is very important because conveying the right message will depend on it. Language also needs to be adapted appropriately in order to fit the situation. Naylor suggests that the rules of language are as follows: Phonological- sounds and their combinations   Semantic- links between sounds and meaning   Syntactic- construction of phrases and sentences. Pragmatic- relating words, phrases and sentences to context, for example culture, behaviour, history and relationship GM’s website is very effective in my opinion as a communicator because it conveys relevant information. The website coheres to Levi’s and Conrad’s first principle of usability to web systems because it uses words and phrases and concepts familiar to the user. It also presents information in a natural and logical order. Within GM’s website, the home page is very clear because the buttons are quite large, clearly labelled and colourful. The language used on the buttons is very simple and specific. They allow the user to navigate themselves around the site efficiently and easily. There is also a search button to use as well. People would use this website for many different reasons such as car dealers, managers of the motor industry, customers and potential customers, all of which would find the website easy to use. Levi and Conrad (1996) also suggest that a web system should â€Å"organise information hierarchically, with more general information appearing before more specific detail. Encourage the user to delve as deeply as needed, but to stop whenever sufficient information has been received†. GM’s website implements this because each button on the home page links to a list of information that is contained within a section. Each option from the list then links to either the specific topic or subheadings of that topic. GM’s website fits very well into all nine o Levi and Conrad’s usability principles for web systems and is therefore a good method of communicating information to the GM audience. Application of Control Models. In this of work I will look at the different types of control systems within the GM industry. â€Å"The function of control is to ensure that the plan is achieved in spite of obstacles, variations and uncertainties in both the organisation and its environment. † Control systems basically assess the performance and then compare the results to the planning. They are then used as a tool to correct the differences between these two by the use of control loops. Control systems help managers to gain information back on what could be a number of activities such as higher profit, better efficiency, improved customer care. They set out their ideal goals and compare them to what has actually been achieved and then look at ways on how to improve the current state if it needs to be. There are three main types of control systems, Feedback control, Feed forward control and Concurrent control. First of all starting with Feedback control. This looks at the information about past behaviour to correct the performance of an operation. The process being controlled converts inputs into outputs. The feedback is used to help make the inputs more useful so that the outputs are more successful. There are four key areas to the model: – Goals- these are the standards set out by the company. These are the ideal performances and are set out to be achieved at any cost. Monitor Performance- this is the measuring of process outputs. This is basically looking at the activity through each of its stages. This process is mainly routine for many businesses. An example of General Motors monitoring performance would be using techniques such as safety tests, how fast the car goes, and how many miles a car can do to the gallon. These are then reported back to management to check on the progress. Comparison- the next stage is comparison. This compares the monitoring of the results to the goals. This is where action is taken upon the controller if the results are not matching to the company goals. Control Action- this is when corrective action is taken depending on the details of the control system. An example of Feedback control within General Motors is for their project Environmental Principles. GM wants to set out a policy in which they can help rebuild and regenerate the various communities. This basically is the use of surplus properties and redevelopment of them so they are suitable to live in. The goal is environmental stewardship. The ability to balance environmental, social and economic considerations in the GM actions that help shape the world. This is a challenging goal, one that will not be realised either through an occasional accomplishment or simply by announcing it. GM states that the only way they can create the future is to use the past. This is an example of feedback control. A report has been published every year called the Environmental Report. The information is gathered each year and the achievements are compared to the goals, the relevant actions are taken to help complete this goal that GM have. As well as the Redevelopment scheme being included in the report, there are also other criteria. For instance GM have set out another goal in which the report sites that there will be reduction in emissions and fuel consumption and an increase in philanthropy and community support. One of their ideal goals is to use 90% recyclable materials, 30,000 metric tons of recyclable metal for their cars. GM uses the report as monitoring device. Each year the goals are set out and at the end of it they are compared to the results and the appropriate actions are taken. A new report is developed to help complete the goals of the company. As you can see this fits into the Feedback model fairly well. All the key features are there, goals are set in one report, these are monitored throughout the year, the results are compared to previous years, and action is then taken if they have not been successful, which can take form of a new report. The next type of control feature is Concurrent control. This is sometimes described as real time or self-control. This control system works as close as possible to the process. The process does not need to be interrupted for monitoring and adjustment, in some cases. There are several perspectives that Concurrent control can be seen as. From the view of the worker it resembles Feedback, as they are processing, then monitoring, and so on. From the view of management though, the goals are set and they expect the employee to act without further intervention. The difference between feedback control is that the arrangement has internal monitoring and action. An example of Concurrent control within the GM organisation is the processing of the vehicles. The processing, monitoring, actions and controls are all is all done in real time. The vehicle descriptions are processed into the equipment that processes the cars. The input is the metal, furnishings, engines and other equipment needed to make the vehicles. These are then processed and the various technicians monitor the performance of the machinery and they are expected to use control actions if any problems occur. The goals will be producing a car that is economically sound, a people carrier, and cars that are specifically designed for the city and other similar goals. If there are any problems the technicians are expected to take the relevant actions to sort out the problems. As you can see the processing of vehicles has a certain element of Concurrent control within it. Nearly everything is done around one process and it is up to the employees to adjust and correct any problems that occur Now moving onto Feed forward control. Feed forward is about anticipating an event or problem before they arise within a business. The controller receives the monitoring information on outputs; these outputs are then converted into forecasts of the future outputs if the process continues as it is. Feed forward differs from planning. Planning answers questions such as â€Å"How can we get from here to here? † Feedback looks at questions such as â€Å"What early warnings do current outputs give us of future process performance? † The forecasting part only works on the output data. An example of Feed forward control within GM could be within their Seven Year Plan. This plan is included within GM’s Targets and Mission statement. GM wants the transportation of the future to have a lot less impact on the environment and the quality of life. The plans are assessing the possibilities of changing the major modes of transportation and start to develop future land transportation systems. GM is also intent on producing a vehicle that has no harmful emissions and either runs on a fuel that is harmless, runs on electric, or runs on solar power. They want to make motoring as safe to the environment as possible so that people are no longer concerned with the effects vehicles have on the environment. GM has many forecasts within this plan. They forecast to develop a prototype car that runs on electric by the year 2004. Each step of this production will be closely monitored so that other forecasts can be made to improve the process. Evan now forecasts are being made upon the vehicles they produce so that they can be improved when the next sets of goals are thought up. A lot of GM’s current processing is using feed forward control. They are constantly forecasting better ways to produce their goods so their Outputs can be improved. I do not think that any of these suggest any possibilities of problems or failure. GM have stated that they want to strive forward in the car industry and make sure that their products are safe to the environment and safe to the people that use them. They are using these models to improve on what they have already done within the car industry. They also want to lead by example and make other car industries follow their lead. They are a pioneer company and do not show signs of failure. References Management (1998) by John Naylor http://www. gm. com/ http://www. ilds. com/ http://stats. bls. gov/ore/htm/ Management BUSAG2031 Adam Tilston 00302568 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Variation and Inheritance section.

Biology - Microbiology Essay Example | Topics and Well Written Essays - 1250 words

Biology - Microbiology - Essay Example It is therefore essential to understand the microbes linked with the commodities we use in our everyday life. Microorganism vary widely in morphology displaying spherical, rod like or spiral shapes. One of the significant feature that is universal despite their appearances is they divide through binary fission. The cell grows to twice its size, DNA, the genetic material replicates and then the cell divides into two like cells which share the same genotype as the parent cell. The two newly formed cells are called the daughter cells as they receive one copy of each replicated DNA. Since the two daughter cells are genetically similar they are referred as clones. Cells descending from the parent cell form a mass of cells on the solid surface, agar plates and are known as colony. The colony is derived from a single cell and this is referred as colony forming unit (CFU) (Stanier, 1986). The cell divides into two new cells and then these two cells give rise to four new cells which eventuall y divides to form eight cells establishing a mathematical series called 1, 2, 4, 8, 16, 32, 64,... which can be expressed as 20, 21, 22, 23, 24,...with a base of 2. Such series is called the exponential series and the growth curve obtained displaying bacterial growth is called exponential growth curve highlighting the fact that bacterial population increases rapidly and possess short generation time equivalent to 30 minutes. With such a rapid pace of cell division the population of bacteria grows two fold in one hour and 16 fold in mere two hours. If the trend continues the population may attain trillion fold, but there is a check mechanism that limits the bacterial growth. Thus, instead of a constant steady rise in the population of bacterial cells, the bacterial growth curve displays four phases- A. The lag phase- It is the primary phase after the bacterial cells are inoculated in the growth medium. In this phase the bacterial cells do not divide, instead they prepare themselves w ith high metabolic rate for the cell division. If the nutrients are sufficient to support the growth and cellular requirements, the lag phase may be short. If the medium of inoculation is poor in nutrient requirement of the cell the time taken by the cells to prepare themselves to onset cell division, the cells are required to produce amino acids and vitamins, the bacterial growth displays long lag phase; as after active metabolism only the cells begin DNA replication. This is a preparatory step for the second phase of growth (Stanier, 1986). B. The log or the exponential phase of growth- In this phase the cells display rapid cell division. The time taken by the cells to produce daughter cells is regarded as the generation time. This phase is depicted as the steep rise in the bacterial growth. The generation time could be calculated by pointing two points on the straight line and calculating the time required to attain the same. However, the generation time depends on various factor s encompassing the organism, the growth medium as well the given temperature. Thus generation time varies between different bacterial species. Estimations reveal that fastest growing organisms have generation time of 15- 20 min under optimal growth provisions (Stanier, 1986). C. The stationary phase- in this phase the metabolism slows down and cells cease rapid cell division. Cells display declining metabolism as well as the rapid pace of cell division also reduces. Stationary phase is initiated by the altered

Business Ethics Essay Example | Topics and Well Written Essays - 2250 words - 1

Business Ethics - Essay Example The main body of the essay will be structured using the STAR format. According to Kotler & Armstrong (2004, p. 127), â€Å"written regulations cannot possibly cover all potential marketing abuses and existing laws may be difficult to enforce. However, beyond the written laws and regulations, business is also governed by social codes and rules of professional ethics.† Therefore, companies that are enlightened always encourage their managers to focus on doing the right things always for the betterment of the company. It is imperative for businesses to try to create a balance between the goals of the organisation as well as its CSR initiatives. Careful consideration should always be taken given that there are often conflicting interests whereby certain situations can give rise to disagreements about the right course of action that can be taken in a given situation. Ethics Basically, business ethics refers to the values, principles and standards that operate within business and th ese attempt to make a distinction between something that is morally good from bad (Rossouw, 2004). As such, values can be described as the â€Å"essential and enduring tenets† that help define the company and are â€Å"not to be compromised for financial gain or short term expediency,† (DesJardins, 2006, p.5). Cultural environments in which organisations operate shape the values of the organisations given that there are many forces that affect the way people behave such as perceptions about situations, preferences as well as attitudes which influence people to behave in a particular way (Kotler & Armstrong, 2004). It can be noted that there are different types of values in the organisation such as financial, political, historical as well as cultural. Corporate social responsibility On the other hand, the concept of corporate social responsibility (CSR) suggests that there is need for an organisation to establish goodwill with the values and norms of a particular societ y in which it would be operating. Whilst there is no agreed definition of the concept of CSR, it has been defined as a function that transcends but includes making profits, creating jobs and producing goods and services that satisfy the needs and interests of the stakeholders (Oketch 2005 as cited in Smith 2003). Strydom (2004, p.11) suggests that â€Å"CSR is the concept that maintains that businesses are part of the larger society in which they exist and are accountable to the society for their operations.† This means that there is need for the organisations to try to build a relationship between the goals and objectives of the organisation, needs and interests of the stakeholders and the society at large. This concept is also related to ethical issues in the organisation. Situation In this particular case, Gino, the CEO of DMBC intends to divide the windfall of the company between the new CSR program focused on Batten disease and employee bonuses. This follows the diagnosi s of his daughter with Batten disease and this is the major reason why he is pushing for this initiative. However, of notable concern is that the company had not given any pay rises to the employees for almost three years and in some instances, it had been forced to cut salaries for the employees but it seems that Gino is more concerned about the welfare of his daughter at the

Comparitive studies of enviormental policies in China & USA Essay

Comparitive studies of enviormental policies in China & USA - Essay Example Because of the relation between such acts of environmental degradation and economic development, there are often national policies on environment control that are enacted and implemented on national basis. This paper therefore seeks to examine the differences and similarities between China and the United States in terms of their environmental policies as well as compare them economically and then having overview of other countries with similar environmental policies as China. Similarities in Environmental Policies between China and the United States Two areas of environmental policy of which the United States and China has a lot of similarities has to do with the area of resource energy and recycling. Both countries have policies that are channeled towards the need to reserve the environment by avoiding the use of non-renewable sources of energy such as hydro electricity. To this end, there has over the years being a policy to fade off the use of non-renewable energy sources in power ing major industries in both countries (Vesper, 2000). In the United States for instance, the use of wind energy has become a widely promoted source of energy for major industries, especially those into manufacturing. China has also been known to take a giant lead in the use of solar energy in powering most its industries such as those in manufacturing (Waddell, 2003). Almost the same story is true in the case of recycling as industries in both countries have had to follow national policies that enshrine them to recycle waste product and channel them into other areas of energy generation rather than dumping the waste into the environment. In the United States, this policy is championed by the Environment Protection Agency. Differences in Environmental Policies between China and the United States As much as there are similarities in policies, there are also areas between China and the United States that there are several differences in developmental ideologies. These ideologies diffe rences have actually resulted in differences in environmental policies. For example in China, there is the ideology of the need to reduce the country’ population sharply as the country is currently the most populated country in the world. Though the United States is heavily populated, its demand for population reduction is not as intensive as that of China. Because of this, China has a policy known as one-baby-per family that seeks to enforce the reduction of number of births in homes. United States on the other hand only uses public advocacy to appeal for birth control. In the area of pollution also, there are differences between the two countries. For instance, whereas China has a more liberal approach to industrialization as a way widening it up its industrial growth in global economy, the United States as a more stringent approach to new entrants into industrialization. Subsequently, the United States is more concerned about checking acts of pollution among industries tha n China is (Rotter, 2001). This is because the government of China sees policies that force industry players to stick to certain rules as a means of intimidating their operation. Economic impact of Environmental Policies for China and the United States Industrial economists hold very interesting views on the economic impact of environmental pol

Persuation(Austen) vs Silas Marner(Eliot) Essay

Persuation(Austen) vs Silas Marner(Eliot) - Essay Example They showed through their characters what women of that time could accomplish if they refused to believe that their femininity was a barrier. According to Eliot marriage meant being "absorbed into the life of another, and only [being] known in a certain circle as a wife and a mother" (George Eliot) whereas Austen almost unquestioningly accepted it. Eliots writings were not about a polite society, but by writing about abusive relationships, went beyond it. (Melanie Shelton). These two authors do not belong to the "silly lady novelists" (Eliot) category, which George Eliot has referred to in one of her writings. Austen portrays the daily lives of her characters that are mainly upper-middle-class men in England of early nineteenth century. She focuses on themes that never die, such as marriage, social pressure, and the generation gap (N. Zeynep Yelce) Anne Elliot, the heroine in Persuasion, suffers the consequences of a decision she had to take years ago to severe relations with a man she loved. Her family had forced this decision upon her. The thoughts of Lady Russell in this context "Anne Elliot, with all her claims of birth, beauty and mind, to throw herself away at nineteen; involve herself at nineteen with a young man, who had nothing but himself to recommend him, and no hopes of attaining affluence, but in the chances of a most uncertain profession, and no connexions, to secure even his farther rise in that profession; would be indeed a throwing away which she grieved to think of." (Austen Jane) aptly describes the kind of advice Anne got from her family. Austen while putting forth the causes and consequences of this action gives an incisive account of the narrow-mindedness of the British class system. Silas Marner portrays a realistic portrait of life in a traditional English village of the 19th century where kindness and cooperation take precedence over petty differences. It centres on Silas Marner, a weaver living in the